Do you need a website with high rankings? Or are you interested in building a website, ranking on the first page of Google (or other search engines.) Here are ten tips to improve you traffic and ranking. SEO or Search Engine Optimization is all about good quality content, improving the user experience, resulting in more visitors and a great ranking in the search results.
To get better rankings, the website will have to meet multiple criteria. Here is my top ten:
1. Relevant content
It’s great when a website is well designed and user-friendly. But when it comes to SEO, it is mainly about the text or content that is on the site. This must be well written, relevant and valuable for the reader. It should offer what the customer is looking for.
SEO will help to optimize the site properly, which automatically attracts more traffic to the website. The search engine recognizes a website with relevant and valuable content, and will reward it with a higher ranking.
To rank higher in Google, a website should offer valuable information, in order to serve the customer. A valuable website offers offers something the visitor is looking for. The website, especially news articles and product information, should contain the most important keywords in that particular niche or subject.
Google will rank your website based on the number and quality of your chosen keywords. A well-balanced number of keywords is needed, in terms of number of keywords used per article. Too many keywords placed in an article will be recognized as spam. This will result in lower rankings by the search engine, or even removal from the search results.
Backlinking is when other websites link to your website. This will increase the value and relevance, and you’ll be rewarded with a high ranking. Backlinking takes place when other websites recommend your content. And that is exactly what Google is looking for: it’s about what the visitors are searching. Having relevant and trustworthy backlinks will significantly increase your ranking within Google.
4. Click Through Rate (CTR)
CTR is the click-through rate. This indicates the ratio between the number of displayed links and the number of actual clicks. You need more than just a bigger amount of visitors, but also you want them to click on the links (and buy). The more often someone clicks on a displayed link, the better is is. A high click-through ratio indicates that a website shows valuable information or products, because the visitor can find what he is looking for. And that’s exactly what Google likes to see, and therefore a higer ranking is the award.
The CTR can be related to the content, design and/or technical side of the website. If a visitor does not click through the website or click on shown links, this means that the visitor can not find what he is looking for, or that he does not find the content to be valuable or trustworthy.
5. Page speed
A website with very low speed is not only annoying, it’s simply ‘not done’. After four seconds most people click away immediately, and users will be annoyed and unhappy. Pages should load fast to make the site user friendly. Especially when used on mobile devices, having a fast website is a must.
Google loves fast and user-friendly websites, specially on a mobile device. More than 50% of all searches are performed on a mobile device (phone or tablet).
6. Domain authority
Google will give high rankings to websites with new blog posts, articles or content. Websites with regular and valuable content is what Google is looking for. If the website has been neglected for several months, the site will automatically drop in rankings. Domain authority is a broad topic and deals with both on-page SEO and off-page SEO. High domain authority = high search engine rankings = more traffic.
7. Pick a niche
Another SEO tip is to focus on a niche, instead of multiple general topics. A niche market is a focused, targetable portion of a market. If a website is all about nutrition, it is better to zoom in on a niche within this topic.
By choosing a specific niche, the amount of competition is reduced and your own specialization is shown more. You’ll also be able to reach your audience easier and faster.
8. Customer value
An entrepreneur should have a user-friendly website, well optimized for his own audience. The major search engines such as Google and Bing also want users to have quick and easy access to the information they are looking for. Fast websites with valuable content get better rankings in Google than websites that are slow, chaotic and not user-friendly.
So it’s all about offering value to the customer. It also means that you shouldn’t use any black hat SEO or shady tactics to bypass Google guidelines. . Google is way too smart for this. You don’t want to get penalties or even removed from the search results.
Instead, it is all about relevant and valuable content, and we can help making your website faster, adding more valuable content which Google will rank high in the search results.
9. Knowledge is power
SEO always start with measuring and also benchmakring. Benchmarking is one of the most important pillars of professional SEO. This is followed by analysing data and priorities are set which SEO factors should get the most attention.
By continually measuring and comparing, priorities can be set, and results will be achieved.
10. Accessible content
To get a (high) position in Google, Google needs to be able to easily search and analyze all available pages and URLs. Google must be able to recognize what the page is about and how valuable it is. Not only is valuable and relevant content a must, but Google must be able to recognize this. And even then, it’s not just about the text, but also about images, videos and website structure.
This means that every url or link can be discovered and recognized by search engine spiders. Spiders or web crawl bots are digital programs that will search and analyze websites.
If a website is full of broken links, this will result in a lower ranking. This is a crucial principle of SEO, the accessibility and demonstrability of valuable content.
If you need more traffic to your website, and you’re ready to invest in your content, please let us know! We offer smart SEO services to improve your rankings. Our goal is to get you more leads and more revenue.