SEO stands for ‘Search Engine Optimization’, which means Search Engine Optimization. By implemented ‘Search Engine Optimization’ a website will rank higher in Google.
In fact, the term ‘Search Engine Optimization’ is not the best reflection of what an SEO consultant is doing. Not the search engine is optimized, but the actual website is. ‘Website Optimization’ is rather a better description. A website that is optimized on various components is rewarded by Google with a higher position in the search results.
Naturally, this results in a lot of advantages for a company. Being placed on the 1st page of Google is truly many times better than page 2 or 3. Not only are the’re more visitors going to your company website, but it also will get you extra leads and customers.
What are the benefits of SEO?
- a higher ranking in Google
- more visitors to your website, so more customers!
- fewer customers to the competitor.
- A user-friendly website, which inspires confidence.
- increasing brand awareness and visibility
- networking and linking with relevant parties
- better results with SEO than with advertising
- lasting results instead of temporary ads
- How do I get my website higher in Google
There are numerous ways to do Search Engine Optimization. Using expensive ads, like Adwords, is a well-known technique to gain more visibility, but that’s not what I mean. This form of advertising to get higher in Google has only a temporary effect. If you stop advertising, unfortunately the amount of traffic to your website will also end.
SEO is not a form of advertising, but it’s a long term process of investing in content, structure and authority of the website, so that the website continues to score well in Google. There are hundreds of little but essential techniques to optimize a website. Also, the only constant thing in SEO is ‘change’. Google changes its algorithm all the time. Markets change, customer profiles change. And no need to look for the biggest SEO-firms ever. It’s the SEO-specialist who is the most responsive to change.